Honestly, I don’t know anyone who enjoys this process. Even if you’re comfortable writing about yourself, it’s hard to know where to start or what to leave out. You know yourself better than anyone, but that only seems to make it worse.
Over the past 10 years, I’ve been fortunate enough to help all sorts of people get their websites into shape. I’ve taught workshops on honest marketing and developing portfolios, and I co-wrote a book about writing useful, friendly content. Whenever About pages come up, these are the tips I share: